OpGo Marketing

Brand Identity, Strategy, Motion Design

Credits/Agency: OpGo Marketing

2018 - 2023

OpGo Marketing was founded in 2015 at the intersection of data, strategy, and execution. From single project “Brand Sprints” to ongoing full-scale services, their forward-thinking model revolves around one mission: make marketing perform.

As a graphic designer at OpGo for over 4 years, my internal work revolved around showcasing new service offerings targeting the local Fargo-Moorhead area and finding unique ways to assert the company’s dynamic brand positioning.

2023 Collateral

“I appreciate Tara’s expertise and her dedication to brand details. Tara can be trusted to deliver high attention to detail whether it be creating a social graphic or a several page catalog. She has added lift to clients’ brands and our brand as well!”

Tiffanie Honeyman, OpGo Marketing CEO

Business Cards

Custom Presentation Template for Client Brainstorms

KPEYES

Logo & Motion Design

With a focus on marketing accountability, OpGo wanted a clear and clever way to advertise their custom dashboards. KPEYES acts as a sub brand for this service. The name is a play on words for “KPIs” (Key Performance Indicators), the logo’s shape is a nod to their data analyst’s glasses, and the graph line represents OpGo’s ability to observe client metrics in real time.

Final Animated Version

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TrueNorth Steel